How To Use Selfies To Market Your Music. We’ve all heard about the effectiveness of social media for marketing purposes. But how effective is it really?
The answer is simple: it depends on how you use it.
A lot of musicians in Ghana and across the world create a fan page on Facebook and a profile on Twitter because it’s expected.
Beyond that, they don’t have any strategy to back up their good intentions.
Oooh! No wonder it’s so hard to get noticed out there.
So you need a marketing plan of some kind. Check. Now what do you share with your social followers?
Believe it or not, the selfie can be an effective tool for marketing your music. You can share them across a variety of social media platforms like Facebook, Twitter, Tumblr, and others, which is easy to do with Instagram, a mobile social app that’s practically synonymous with the selfie.
Here are several tips for marketing your music with selfies.
1. PUT A FACE TO THE MUSIC
Many people create a brand around their business or music, and immediately proceed to… hide behind it.
But not you, right? You know that people are fascinated by music and what goes into it. They want to see who is responsible for making their favorite song.
Show some personality. Show yourself engaged in activities you enjoy. Take a photo with your favorite soft drink, or with your favorite fast food item.
At first glance, this will do little more than drive up engagement. In the long run, however, people will feel like they know you, and this is an intangible that you can’t fabricate in any other way. Building relationships is the cornerstone to any good marketing plan.
Take Pictures Of Yourself With Your CDs & Merch
This tip is obvious enough. The goal is to show the world that you’ve got something to offer them.
You can hold up your brand new CDs in front of your camera, pre-release, and let your fans know that you have them in stock. This will make them want to get their hands on your new release even more!
In like manner, you can hold up your brand new T-shirts, baseball caps, stickers, buttons, and other branded merch to show fans and prospects what you have in your inventory.
Of course, it doesn’t necessarily have to be new. You’re just letting people know what you’ve got, and that you’re not just kidding around about this “music thing”. This boosts your credibility instantly.
2. ENCOURAGE YOUR FANS TO TAKE SELFIES WITH YOU OR YOUR PRODUCTS
It’s a good idea to take selfies with your product in hand, but if you really want to take it to a viral level, you have to encourage your fans to do the same.
For instance, you could encourage your fans to snap a few photos at your merch booth whenever they buy something.
You could take it further by asking them to use a specific hashtag. You could even turn it into a contest, and send a few bonuses to the winner (make sure to educate yourself around running contests on social media; it can be tricky business). Then you could have the contest winner take a selfie too.
Furthermore, if you have any noteworthy fans (i.e. a celebrity or a known internet personality), you could take a selfie with them and up your street cred. Or, better still, get them to take a photo of themselves buying a CD or enjoying your show.
3. PULL BACK THE CURTAIN & TEASE YOUR FANS
What incentives do your fans have for following you on social media?
If you answered “none”, then you may want to start thinking about how you can build excitement around your music and products.
Teasing is a great marketing strategy. The idea is to reveal just a little bit – but not too much – about an upcoming project, announcement or event.
These and many more are the things you can do to speed up your game.
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